About me

Remote Content, Digital and PR Expert based in North London.

Areas of expertise: Copywriting, SEO, Localisation, PR, Influencers, Social Media, Web Design, Editorial Illustration, Custom Cartoons

Sectors: Hospitality, Travel, Edtech, Media, Sustainability.

Certification: “12-Week Immersive Growth Hacking Course” at Growth Tribe.

Tools: WordPress, Webflow, Buffer, Google Analytics, Search Console, ahrefs, MOZ, SEMRush, Hubspot, Mailchimp, Buzzsumo, Gorkana, Canva, Figma, Adobe Creative Suite, Procreate, Microsoft 365.


Lived and worked in Shanghai, Paris, Los Angeles, Leeds, and now London.

350+ SEO optimised articles and listicles for blogs, media and platforms focused on hospitality, employee experience, travel, entrepreneurship, freelancing and tech.

Localised, uploaded and edited 2,000+ landing pages for companies like Hertz, Staples, CWT, etc.

PR campaigns: 40+ coverage (brand mentions + backlinks) for ghd, Hertz, H.Samuel, Catena, Pareto, Norton Finance, Juo Loans, Jordans Solicitors, Solopress, VisitBritain, Viking, WatchShop, etc.

Media: STARTUPS Magazine, Boutique Hotel News, Beer Today, BDaily, Travel Massive, Maddyness UK, Startups, Le Routard, Le Quotidien du Tourisme, L’Internaute, Expat.com, Female First, The Irish Mirror, FE News, The Daily Star, The Money Pages, Property Reporter, Insight DIY, The PIE News, The Herald Scotland, Lawyer Monthly, The National Scot, Yorkshire Business Daily.

Illustrated 200+ French & English expressions with humour to make people smile online, and drew 60+ cartoons for individuals, families and pets. Currently working on projects with Scholastic, Mary Glasgow Magazines, and authors. My blog “Les Dédexpressions” was featured in French media like L’Express, Demotivateur, Planet.fr, NEON Mag, L’Optimisme, French Morning London, etc.